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Unilever Launches Cause-Marketing Initiative

National Park News

Unilever, the longest-standing corporate partner of the National Park Foundation and a Proud Partner of America’s National Parks, recently launched a cause-marketing campaign with a goal to raise $100,000 for the National Park Foundation.  Unilever will match customer contributions, dollar for dollar, up to $100,000 through their makinglifebetter.com website.

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Unilever has supported sustainability, volunteerism, conservation education and health and wellness projects throughout the National Park System.  Through its flagship Recycling at Work program, Unilever has donated 100% recycled plastic, sustainable lumber to more than 125 National Parks for use in building boardwalks, docks, fences, site amenities and interpretive displays.


The Unilever cause-marketing program for the National Park Foundation runs through August 16, 2008.  For more information, visit www.nationalparks.org or www.makinglifebetter.com/parks.





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